Creating a Professional Photography Profile

1. Create a Professional Logo

If you are looking to transform your photography profile into a business, then a professional looking logo is a must. Don't get me wrong, you probably wont fail to create success without using a logo, but it just gives that extra touch of professionalism. 

2. Consistent Theme

This applies especially to those social platforms and it's something numerous photographers mention a lot. A consistent theme gives your audience a feel for what your photography is about and keeps them coming back to view your next shots.

There are numerous websites out there that will give you guides to creating a consistent photography profile, no matter what the

3. Creating a Website In-line With Your Theme

Having a website is already a step in the right direction, but having a website that actually fits your theme is a big tick. You can always seek advise from Digital Marketing Specialists.

I use a company called Dive Digital Marketing who guided me through the whole process, from website creation to optimising my website to be seen in the Google Search for certain photography related keywords (I use a tool called Moz Pro for keyword research). 

Another tip is to make sure you reach your whole possible audience  by advertising your services through sponsored posts and do a bit of content marketing to increase your brand awareness.

4. Plan Ahead of Time and Be Prepared

whether you're at the stage of deciding what print supplier to use for your sales, or you're fully developed, being well prepared is key to being professional. The last thing you need is to be scrambling around to find those correct print sizes before submitting the order to the supplier.

You can use tools like Trello to keep a list of jobs that are outstanding and so you don't miss photographing those important events.

5. Have Business Cards at The Ready

A photographers worst nightmare is to be approached whilst out photographing, only to find out you don't have a pen and notepad. The best way to avoid this situation is to get some business cards printed! 

If you have a brand logo, why not print it onto the business card along with a catchy phrase? 

Best Cameras Under £500

Best Cameras Under £500

Mistakes to Avoid When Learning Photography.

It’s hard to know where to start when throwing yourself into the world of photography. Questions start to emerge and you begin to doubt yourself. However, this beginner photography guide should help guide you through those initial shots!

  1. Take Your Time

    A lot of the time beginner photographers rush their pictures and just start to snap away with their camera, however this can sometimes lead to blurry pictures, unsharp images and will result in less engagement when posting to your portfolio. Sometimes just taking your time and aligning those shots a bit better can lead to crystal clear, colour popping images!

  2. Adjusting Camera Settings

    Adjusting your camera settings for the lighting conditions at hand is vital. Make sure you adjust your camera settings to manual, as this will enable you to change the main settings; Aperture, ISO and Shutter Speed. E.g. If you start photographing on a beautiful sunset, then it’s beneficial to adjust your main camera settings to the following:

    ISO = 100 or lower

    Aperture = F/16

    Shutter Speed = 1/30 Seconds or longer

    Google is your best friend when it comes to setting adjustments for different lighting conditions! and don’t be afraid to ask other photographers!

  3. Don’t Compare Yourself to Other Photographers!

    We have all done it at some point! but let’s be honest, comparing yourself to famous photographers will just make you doubt yourself and often can lead to giving up on photography…

    Use certain social platforms like instagram to gather an audience, a community and to inspire and give you new ideas!

    If you keep shooting the same shots over and over again, the chances of your audience being captivated are slim… you need to switch it up and think differently and creatively.

  4. Worry Not if You Don’t Have The “Right Gear”

    I can’t stress this enough! Just because you don’t have the £4000 camera and £2000 lens, doesn’t mean you can’t shoot beautiful pictures! A few .famous photographers actually became established just from using their smartphones… So yes, it can be done with even the very basic of equipment!

    As a photographer, you have to think outside of the box, think about what will captivate your audience… Whether that will be a beautiful vibrant burst of contrasting colours, or a simplistic tone. Just stop and think about your shot.

  5. Keep Your Camera With You at All Times!

    Sometimes the most beautiful moments happen in a split second! When im adventuring and exploring in the great landscapes, i wear my camera around my neck and always keep it switched on. If your camera is off, you might miss that shot that requires you to react within a time window of a couple of seconds!

  6. Use Stabilisation Aid

    There are numerous ways that you can improve camera stabilisation to avoid noise and grain in your pictures.

    Tripod = Really good for those crisp landscape shots and essential for wildlife photography.

    Camera Strap = Fantastic if you life shooting handheld without the aid of a trip, or of you’re on a tight budget. There are many tactics you can use to ensure maximum stabilisation!