Creating a Professional Photography Profile

1. Create a Professional Logo

If you are looking to transform your photography profile into a business, then a professional looking logo is a must. Don't get me wrong, you probably wont fail to create success without using a logo, but it just gives that extra touch of professionalism. 

2. Consistent Theme

This applies especially to those social platforms and it's something numerous photographers mention a lot. A consistent theme gives your audience a feel for what your photography is about and keeps them coming back to view your next shots.

There are numerous websites out there that will give you guides to creating a consistent photography profile, no matter what the

3. Creating a Website In-line With Your Theme

Having a website is already a step in the right direction, but having a website that actually fits your theme is a big tick. You can always seek advise from Digital Marketing Specialists.

I use a company called Dive Digital Marketing who guided me through the whole process, from website creation to optimising my website to be seen in the Google Search for certain photography related keywords (I use a tool called Moz Pro for keyword research). 

Another tip is to make sure you reach your whole possible audience  by advertising your services through sponsored posts and do a bit of content marketing to increase your brand awareness.

4. Plan Ahead of Time and Be Prepared

whether you're at the stage of deciding what print supplier to use for your sales, or you're fully developed, being well prepared is key to being professional. The last thing you need is to be scrambling around to find those correct print sizes before submitting the order to the supplier.

You can use tools like Trello to keep a list of jobs that are outstanding and so you don't miss photographing those important events.

5. Have Business Cards at The Ready

A photographers worst nightmare is to be approached whilst out photographing, only to find out you don't have a pen and notepad. The best way to avoid this situation is to get some business cards printed! 

If you have a brand logo, why not print it onto the business card along with a catchy phrase?